From Clouds, Storage Area Networks, Backup Systems, Network Attached Storage, Archiving, and all things Virtualization, Chris Robertson strives to incorporate creativity and innovation to design solutions that surpass business requirements. His technical recommendations are rooted in end-user experiences rather than vendor marketing. As a 20-year veteran of the storage industry, when Chris hears hyperconverged, deduplicated, software defined, cloud based, tiered next generation object storage, he thinks "this again?"